WEBINAR ON DEMAND
Duration: 1 hour
A winning market access strategy is pivotal to the success of any launch — which is especially true today, as therapeutics become even more complex and costly to bring to market. To complicate matters, the rapid evolution of biosimilars is intensifying access challenges and driving competitive pricing pressure.
In this webinar, we’ll share insights from a survey of 250 high-level stakeholders across the pharma industry into the state of patient access as it stands today. We’ll explore how brands are rethinking their market access strategies in response to the rise of biosimilars, as well as how they’re navigating regulatory and market shifts to position their commercialization strategies for success. You will learn:
SPEAKERS